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It is hardly arguable that social networks today present an endless and valuable source of information.
The question is how to retrieve this information quickly? How to understand whether the topic is important or prominent, spending minimum time on examining it?
The solution is a complex automated social media monitoring system that collects and analyses all the data you want to evaluate!
Social media monitoring will enable you to:
• respond quickly to the audience (often timely addressing negative issues)
• understand WHAT KIND OF strategy your brand should develop in social media
• listen to the needs of your customers (pinpointing main discussion topics, receiving feedback)
• learn more about competitors (social media strategies practiced by the market’s other participants)
• spotlight popular communication platforms of your targeted audience (would be the platforms for your future PR strategies)
• evaluate promotion efficiency