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Analysis of the company image in the media and competitive analysis of the media environment provide insight into the quantitative and qualitative media presence of the company and help to identify key topics and information tendencies.

Media activity measurements present a picture of PR campaigns results, focus attention on current media references, warn against risks, demonstrate the cases of inefficient or economized budgets.

"Media audits include elements of statistical, content and competitive media analysis: the character of media presence, dynamics of quantitative and qualitative measurements, tone assessment, information landscape, identification and analysis of key meaningful trends, Advertising Value Equivalency (AVE), Media Outreach, Cost Per Thousand (CPT) etc. "

All the tools and measurements we use serve to identify information leaders and outsiders and demonstrate specific criteria which helped to determine the result.